Chief Project Director
Team BMW Motorsport Winner of the 24 Hours of Le Mans
Board Director Product Development
Aston Martin "Power, Beauty and Soul"
Founder and Managing Director
Porsche Engineering Group
CEO and Carmaker
AtTrack – The Mobility Company First AtTrack vehicle TG 700 gets road approval


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Ulrich W. Schiefer in Figures


Founded companies


Developed vehicles

> 0,9 Mio.

Performed test kilometres


Jobs transferred to Asia


Supported Formula Student teams

4 h

Hours of sleep needed by average


Supervised theses


Created jobs

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Current Activities

February 2016

The driver takes a nap, the computer takes control

The driver-less agent car that drives through the city and calculates with what it collides – or not? Or the “wandering dune” that stands in the way because of a lack of decision. See more on Saturday, 27 February, at the conference “Artificial Intelligence” of the Protestant Academy Baden. It is already fully booked. For all people interested that therefore cannot come – read about the topic in our next blog!

August 2015

With other Eyes.

The foundation Nikolauspflege runs a vocational training program for visually handicapped people of which graduates are bid farewell once a year. For Ulrich W. Schiefer it was a great pleasure and honour to give the farewell speech in 2015 representatively for the industry partners of the program.

The ten-year collaboration of AtTrack and the Nikoloauspflege has inspired Dr. Schiefer again and again. He has the impression that many educators and students see processes with other eyes which often leads to new surprising concepts.


  • 1969

    Mobile beginnings

    Whether it be onshore, by sea or in the air: The main thing is that it moves. Mobility is more than a hobby for Schiefer. Since his childhood he is enthusiastic about movement: He developed his own remote control for model airplanes, tried one of the first model helicopters, drived his Kreidler moped, customized by himself and moved on to high performance motorcycles shortly after.

  • 1970-1984

    Studies of Aerospace Technology with diploma on CFC carbon fibre crankcase V8 engine

  • 1985-1996


    Schiefer started as aerodynamicist for BMW Formula 1 teams – then he also became responsible for bodywork, chassis, all further vehicle components and finally the complete vehicle rolling chassis. As manager of the BMW touring cars he coordinated racing commitments in more than 20 countries and led the construction of more than 100 touring car racers every season. Simultaneously he obtained a doctorate on aerodynamics from the FKFS (Automotive Engineering Institute) of the university of Stuttgart.

  • 1987-1993

    Doctoral thesis FKFS Stuttgart/ BMW Munich „The Aerodynamics of the Turning Wheel”


  • 6th – 12th September 1993

    Final oral exam for doctorate and marriage with Gabriele Schiefer in one week

    "All in one"

  • 1993-1997

    Member in committees of the international association FIA (Federation International de l'Automobile) in Paris

  • Since 1995

    Active in business ethics

    Schiefer is part of Christian business associations - he is in the steering committee of the AEU (Working Group of Protestant Business Directors) since 2005. Every year he organises a Church-Economics-Event about topics concerning business ethics.

  • 1995

    Birth of daughter Vanessa

  • 1996

    Birthday on the Fuji Speedway

    In addition to his birthday Schiefer celebrates the great victory in the Japanese Touring Car Championship at the foot of the mountain Fujiyama in Japan.

  • 1996-2000

    More focus on production vehicles

    Since 1996 he was leader “Chassis Overall Vehicle” in the technology forge of BMW, the BMW Technik GmbH. He was responsible for, among other things, the carbon body of the technology carrier BMW Z22 (predevelopment prototype of the BMW i3) and for the super sports car successor to the BMW M1.

  • Since 1997

    Development of the BMW Innovation Centre for new vehicle platforms

  • 1998-2000

    Studies at the Northwestern University, Chicago and the WHU, Vallendar finalized in 2000 with the degree Master of Business and Administration

  • 1998

    Birth of daughter Annika

  • 1999

    Chief Project Director at the 24 Hours of Le Mans

    In 1999, BMW won the 24 Hours of Le Mans under the responsibility of Dr. Schiefer.

  • 2000-2001

    Director of Vehicle Development and Motorsport for Aston Martin in England

    Schiefer built a new development site and developed a new vehicle platform from which three road sports cars were derived and put them on the road.

  • 2001

    Founder of the Porsche Engineering Group (PEG)

    Schiefer was the brain of Porsche’s Customer Development, Board Director of Porsche Engineering (Detroit, Weissach,….) and council member of Porsche Consulting.

  • 2002

    He buys his first Harley Davidson

  • Since 2002

    Lecturing at several universities

    For example: Lecturer on Innovation Management at the ABK (University of Arts) Stuttgart and the Steinbeis Insitute Berlin

  • 2004

    Founder of AtTrack GmbH – The Mobility Company

    He to date is CEO of the company. AtTrack deals with the technology and design of vehicles and other technical items and consults medium-sized businesses.

  • 2005

    The development of the car/ motorbike hybrid TG 700 starts.

  • 2006

    Team manager Bioendurance at the Nürburgring

    The AtTrack Bioendurance team races a Subaru WRX STI with Johnny Cecotto and Diego Romanini at the wheel. The racing car runs with a mix of bioethanol and petrol and is the first vehicle at the Nürburgring to run with bioethanol.

  • 2008

    The development of the electrically driven TE 700 begins.

  • 2010

    The AtTrack GmbH moves into its own premises in Stuttgart Weilimdorf.

  • Since 2012

    Schiefer supports the KA-RaceIng-Team of the KIT (Karlsruhe Institute of Technology) with his know-how.

  • Since 2014

    Support of the GreenTeam and the municHMotorsport team of the universities in Stuttgart and Munich

  • 2014

    AtTrack becomes vehicle manufacturer

    The AtTrack TG 700 with combustion drive gets its road approval.